Chatbots such as the infamous ChatGPT, robotic warehouses, computerized call centres and patient diagnosis. These are just a few of the areas where Artificial Intelligence (AI) and Machine Learning are being used to boost revenues, cut costs, save lives and improve customer experiences. As a result, organizations that understand these tools and know how to use them are benefiting at the expense of their rivals.

This book cuts through the hype and technical jargon that one often finds when talking about AI and Machine Learning. It delivers a short, concise and non-technical guide for managers and business people. The focus is very much on practical application and how to work with technical specialists (data scientists) to maximize the benefits that these technologies can deliver.

This new fourth edition has been fully updated, extended and revised, yet retains the no-nonsense style of the original.

Steven Finlay is a data scientist and author with more than 20 years' experience of developing practical, business focused, machine learning-based solutions. He holds a PhD in management science and is currently a consultant at Jaywing, a leading analytical consultancy firm based in the UK.

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• Computers & Technology

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