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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

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Price Summary

  • We started tracking this book on April 8, 2012.
  • This book was $12.99 when we started tracking it.
  • The price of this book has changed 185 times in the past 4,691 days.
  • The current price of this book is $9.99 last checked 16 hours ago.
  • This lowest price this book has been offered at in the past year is $4.99.
  • The lowest price to date was $4.99 last reached on December 8, 2024.
  • This book has been $4.99 4 times since we started tracking it.
  • The highest price to date was $16.99 last reached on July 4, 2017.
  • This book has been $16.99 one time since we started tracking it.

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Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 332 Pages
  • File Size: 946 KB

We last verified the price of this book about 16 hours ago. At that time, the price was $9.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.