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The Pulitzer Prize-winner's classic account of the legendary research lab that gave rise to the Digital Age.

In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses dubbed PARC (Palo Alto Research Center). This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet). And when these breakthroughs were rejected by the corporation, these determined inventors turned their ideas into empires that changed the world.

Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, Dealers of Lightning details PARC's rise from humble beginnings to a hothouse for ideas. It also shows why Xerox was never able to grasp the cutting-edge innovations PARC delivered.

Michael A. Hiltzik offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of techno-history -- and the corporate machinations that almost prevented it from achieving greatness.

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  • We started tracking this book on July 20, 2010.
  • This book was $11.99 when we started tracking it.
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  • The current price of this book is $2.99 last checked 3 hours ago.
  • The lowest price to date was $2.99 last reached on January 23, 2025.
  • This book has been $2.99 8 times since we started tracking it.
  • The highest price to date was $14.99 last reached on October 9, 2023.
  • This book has been $14.99 15 times since we started tracking it.
  • This book is currently at its lowest price since we started tracking it.

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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 587 Pages
  • File Size: 3,392 KB

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