An original workbook companion to the acclaimed business bestseller The Back of the Napkin

Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.

The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."

The workbook teaches readers how to:
?Improve their three "built-in" visual problem solving tools.

?Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.

?Instantly improve their visual imaginations.

?Learn how to recognize the type of problem to choose the best visual solution.

If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.

• We started tracking this book on December 7, 2011.
• This book was $17.99 when we started tracking it.
• The price of this book has changed 39 times in the past 4,805 days.
• The current price of this book is $12.99 last checked 6 hours ago.
• This book is at its lowest price in the past year.
• The lowest price to date was $11.99 last reached on January 9, 2014.
• This book has been $11.99 2 times since we started tracking it.
• The highest price to date was $21.99 last reached on July 5, 2017.
• This book has been $21.99 one time since we started tracking it.

• Business & Money

• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 315 Pages
• File Size: 140,723 KB