The classic work on creativity and problem-solving techniques that "provide an alternative to just sitting around waiting for the Muse to appear" (Times Educational Supplement).

The first practical explanation of how creativity works, this results-oriented classic reveals how to move beyond a "vertical" mode of thought -- focused on following step-by-step logic in search of a single "correct" solution -- to tap the potential of lateral thinking, which leads us to creatively generate multiple ideas. A prominent scholar of psychology, medicine, and physiology who taught at Oxford, Cambridge, Harvard, and other world-renowned universities, Edward de Bono was the originator of the concept of lateral thinking, and in this book he explains this method that can benefit problem-solvers in any field.

"This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, DaVincis, and Einsteins... but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us -- hence the value of this book." -- Times Educational Supplement

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