"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield -- it will also change the way you think about the mind." -- Jonah Lehrer, New York Times-bestselling author

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable -- a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu.

Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

"Magic is the place where our senses and beliefs fail us in magnificent ways. In this exciting book Stephen, Susana, and Sandra explore what magic and illusions can teach us about our fallible human nature -- coming up with novel and fascinating observations." -- Dan Ariely, New York Times-bestselling author of Misbelief

"The authors' fascinating approach to the potentially daunting field of neuroscience makes this title accessible to a wide audience." -- Library Journal

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• Health, Fitness & DietingCounseling & PsychologyCognitive Neuroscience & Cognitive Neuropsychology
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• Publication Date: November 9, 2010
• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 305 Pages
• File Size: 29 KB