Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations -- one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:

· Use data more effectively and glean valuable analytical insights
· Manage and coordinate data, people, and technology at an enterprise level
· Understand and support what analytical leaders do
· Evaluate and choose realistic targets for analytical activity
· Recruit, hire, and manage analysts

Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.

• We started tracking this book on January 9, 2012.
• This book was $16.17 when we started tracking it.
• The price of this book has changed 187 times in the past 4,626 days.
• The current price of this book is $17.53 last checked 2 days ago.
• This lowest price this book has been offered at in the past six months is $17.09.
• This lowest price this book has been offered at in the past year is $16.69.
• The lowest price to date was $15.10 last reached on September 2, 2022.
• This book has been $15.10 one time since we started tracking it.
• The highest price to date was $21.08 last reached on August 18, 2019.
• This book has been $21.08 2 times since we started tracking it.

• Business & MoneySkillsBusiness Mathematics
• Business & MoneyManagement & LeadershipDecision-Making & Problem Solving
• Business & MoneyManagement & LeadershipLeadership

• Publication Date: February 12, 2010
• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 269 Pages
• File Size: 2,146 KB