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The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

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Price Summary

  • We started tracking this book on February 22, 2012.
  • This book was $19.99 when we started tracking it.
  • The price of this book has changed 207 times in the past 4,594 days.
  • The current price of this book is $10.99 last checked 2 hours ago.
  • This book is at its lowest price in the past six months.
  • This lowest price this book has been offered at in the past year is $7.99.
  • The lowest price to date was $1.99 last reached on September 7, 2021.
  • This book has been $1.99 one time since we started tracking it.
  • The highest price to date was $19.99 last reached on February 22, 2012.
  • This book has been $19.99 one time since we started tracking it.

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Additional Info

  • Publication Date: December 31, 2009
  • Text-to-Speech: Enabled
  • Lending: Disabled
  • Print Length: 283 Pages
  • File Size: 20,966 KB

We last verified the price of this book about 2 hours ago. At that time, the price was $10.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.