This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships.

In this invaluable resource, you'll learn:

• how to avoid negotiating, actively listen to customers,

• match the benefits of products or services with customers' needs and pains,

• confidently communicate value,

• and ensure prospects are serious and not shopping for price.

Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.

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• Business & MoneyIndustriesCustomer Relations
• Business & MoneyMarketing & SalesConsumer Behavior

• Publication Date: February 14, 2012
• Text-to-Speech: Enabled
• Lending: Disabled
• Print Length: 290 Pages
• File Size: 2,896 KB