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How You Can Sell More Books: Proven Audience Building Strategies

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How I Sold Over 300,000 Books

When Brian Rathbone got himself kicked out of high school, no one would have guessed he would go on to sell more than a quarter of a million books. No one knew who he was. No one was waiting to buy his next book, so he built an audience from scratch. Brian shares his mistakes and successes, so you can benefit from his experiences.
Introduction - Who the heck is Brian Rathbone?
The Basics - Don't put the cart before the dragon
Audience Building - Engage the geek magnet
Hyperlinks for Authors - Transporting the reader to your world
Readers Versus Units Sold - Treasure the dragon, not the hoard
Email Lists - The dragons are in the list
Mailing list rental - Other people's dragons
Giving Away Content - No such thing as a free dragon
Distributors Versus Publishing Direct - Here, you deal with the dragons!
Conventions, Events and Book Signings - Beware the unicorn traffic jam
Give The Reader Options - What color is your dragon?
Meta-data - People who ran from this dragon also ran from that one
Know Your Retailer - Befriend the gentle giant
Team Up With Others - There is strength in legion
Where To Spend Your Money - You can't take hoard with you
Web Sites And Email For Authors - hotone @ grumpydragons.com
Twitter For Authors - Wookiees, Peanuts and Shapeways
SEO For Authors - Invisible books don't sell and they scare me a little
Analytics For Authors - Counting your dragons.
Marketing Nonfiction - How dragons can help you, too!
Conclusion - Group dragon hug.

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  • We started tracking this book on June 25, 2015.
  • This book was $9.99 when we started tracking it.
  • The price of this book has changed 13 times in the past 3,484 days.
  • The current price of this book is FREE last checked one hour ago.
  • The lowest price to date was FREE last reached on January 5, 2025.
  • This book has been FREE 3 times since we started tracking it.
  • The highest price to date was $9.99 last reached on April 15, 2017.
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  • This book is currently at its lowest price since we started tracking it.

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Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 85 Pages
  • File Size: 1,097 KB

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