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A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others -- from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts -- from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control -- are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

Praise for The Influential Mind

Winner of the 2018 British Psychological Society Book Award

Selected as a Best Book of 2017 by Forbes, The Times (UK), The Huffington Post, Bloomberg, Greater Good Magazine, Inc., Stanford Business School,and more

"Sharot... covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons... Her book is a witty survey of techniques to influence and guide human behavior." -- The New York Times Book Review

"This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others -- and what we can do about it." -- Adam Grant, New York Times-bestselling author of Originals and Give and Take

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Price Summary

  • We started tracking this book on March 3, 2017.
  • This book was $14.99 when we started tracking it.
  • The price of this book has changed 35 times in the past 2,890 days.
  • The current price of this book is $1.99 last checked 5 hours ago.
  • The lowest price to date was $1.99 last reached on January 30, 2025.
  • This book has been $1.99 5 times since we started tracking it.
  • The highest price to date was $14.99 last reached on March 3, 2017.
  • This book has been $14.99 one time since we started tracking it.
  • This book is currently at its lowest price since we started tracking it.

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  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 244 Pages
  • File Size: 15,795 KB

We last verified the price of this book about 5 hours ago. At that time, the price was $1.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.