When you depend on users to perform specific actions -- like buying tickets, playing a game, or riding public transit -- well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.

• Learn how UX content works with the software development lifecycle

• Use a framework to align the UX content with product principles

• Explore content-first design to root UX text in conversation

• Learn how UX text patterns work with different voices

• Produce text that's purposeful, concise, conversational, and clear

• We started tracking this book on June 16, 2019.
• This book was $33.99 when we started tracking it.
• The price of this book has changed 24 times in the past 2,083 days.
• The current price of this book is $23.45 last checked 6 hours ago.
• This book is at its lowest price in the past year.
• The lowest price to date was $18.35 last reached on May 8, 2020.
• This book has been $18.35 8 times since we started tracking it.
• The highest price to date was $33.99 last reached on June 16, 2019.
• This book has been $33.99 one time since we started tracking it.

• Text-to-Speech: Disabled
• Lending: Disabled
• File Size: 152 KB