"A must-read for anybody that wants to learn about the art and science of this role."
-- Jeevan Patil, Head of Product Marketing, Cisco Meraki

"Whether you're starting out or are a product marketing leader already, this book will really help you [..] make an impact."
-- Anuneet Kumar, VP of Product Marketing, Salesforce

Launch Products the Right Way.

A comprehensive guide to product marketing -- from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.

Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Product Marketing, Simplified covers:

• Understanding the customer journey

• Creating personas

• Building positioning statements

• Writing compelling messaging

• Building a go-to-market strategy

• Determining pricing and packaging

• Launching products

• Working with analysts and the press

• Enabling sales and creating demand

• Influencing the product roadmap

• We started tracking this book on July 24, 2020.
• This book was $0.00 when we started tracking it.
• The price of this book has changed 24 times in the past 1,741 days.
• The current price of this book is FREE last checked 2 hours ago.
• The lowest price to date was FREE last reached on April 28, 2025.
• This book has been FREE 10 times since we started tracking it.
• The highest price to date was $7.99 last reached on December 7, 2023.
• This book has been $7.99 6 times since we started tracking it.
• This book is currently at its lowest price since we started tracking it.

• Business & MoneyMarketing & SalesMarketingResearch

• Text-to-Speech: Disabled
• Lending: Disabled
• Print Length: 205 Pages
• File Size: 825 KB