The evolution of ideas from Elon to Einstein, from Neanderthals to Neuralink and even why Octopus had the first ideas and why thousand of people followed insane miracle cures like surgically implanted goats testicles.

"Ground Breaking. A truly thought provoking read that is both exciting and scary, but always entertaining. I was jealous that I didn't write this first.."
The Business Hangover Podcast. August 2021.

"This is a must read. Right up there with "Range" and "Think Like A Monk".
Howie Dittman. The CornThicket Podcast. August 2021.

For a Free Audio Sample of Chapter 5: The Dopamine Apes, see the video below or visit the link https://www.youtube.com/watch?v=Z2YVgsQ-HOE&t=5s

A mind-blowing examination on what ideas our society is attracted to, where ideas are going and why things today seem increasingly insane. The game changers are exponential changes in population growth, technology and social interaction. It is a provocative exploration of both the innovators, such as Elon Musk, Richard Branson, Mark Zuckerberg and others and the methods that have used to create the transformative ideas, that frame our world. As the speed of our ideas infinitely accelerates, and the impact of them becomes increasingly powerful, it asks whether we are best placed to make the right choices for future generations or whether we should hand the responsibility on to Artificial Intelligence. Will our ideas fail, create confusion and drive division? Will emerging artificial intelligence ultimately, generate its own independent ideas, and then action the ones that will govern the future of humanity. Will ideas evolve to not obey our commands and live completely out of our control, and what are the alternatives? Welcome to the Insanity of Ideas.

Chapter 1: What is an Idea?
Chapter 2: Evolutionary Ideas.
Chapter 3: The Idea Explosion.
Chapter 4: Cities. The Idea Hives.
Chapter 5: The Dopamine Apes.
Chapter 6: Misleading Ideas.
Chapter 7: Idea Oralces.
Chapter 8: The Idea Economy.
Chapter 9: The Idea Illusion.
Chapter 10: The Idea Colony.
Chapter 11: The Augmented Ape.
Chapter 12: Artificial Ideas.
Chapter 13: Whats Next?
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