This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

• We started tracking this book on December 5, 2023.
• This book was $40.95 when we started tracking it.
• The price of this book has changed 13 times in the past 464 days.
• The current price of this book is $30.31 last checked 7 hours ago.
• This lowest price this book has been offered at in the past 90 days is $28.83.
• This lowest price this book has been offered at in the past year is $26.12.
• The lowest price to date was $26.12 last reached on May 15, 2024.
• This book has been $26.12 one time since we started tracking it.
• The highest price to date was $40.95 last reached on December 5, 2023.
• This book has been $40.95 one time since we started tracking it.

• Business & MoneyMarketing & SalesMarketing

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