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Areté: Activate Your Heroic Potential

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(715 reviews)

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"This book will change your life. And, if enough of us commit, it will change the world." -- Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary, Stutz

In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny.

If you asked the ancient stoic philosophers how to live a good life, they'd answer you in a single word: Areté. We translate Areté as "virtue" or "excellence" but the word has a deeper meaning -- something closer to being your best self moment to moment to moment.

Phil Stutz, MD, the author of The Tools, who was featured in the Netflix documentary called Stutz, wrote the foreword to the book.

He says: "What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us. He's developed a training program for the soul.

Commit to this training and you will gain the ability to transmute your biggest problems, your darkest days, into unstoppable courage, endless enthusiasm, and an unshakable faith in the future.

This book will change your life. And, if enough of us commit, it will change the world."

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  • We started tracking this book on September 2, 2023.
  • This book was $9.99 when we started tracking it.
  • The price of this book has changed 10 times in the past 454 days.
  • The current price of this book is $4.99 last checked 2 hours ago.
  • This book is at its lowest price in the past six months.
  • This lowest price this book has been offered at in the past year is $1.99.
  • The lowest price to date was $1.99 last reached on January 31, 2024.
  • This book has been $1.99 one time since we started tracking it.
  • The highest price to date was $9.99 last reached on September 19, 2024.
  • This book has been $9.99 3 times since we started tracking it.

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Additional Info

  • Text-to-Speech: Disabled
  • Lending: Disabled
  • Print Length: 1,023 Pages
  • File Size: 5,695 KB

We last verified the price of this book about 2 hours ago. At that time, the price was $4.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.