Description
Go Beyond Just "The Art of War"
Brilliant CEOs, entrepreneurs, and marketers have learned to be masters of their craft by studying Sun Tzu's "The Art of War". He is the most overquoted military general in all of human history, and for good reason.
He was brilliant.
However, he wasn't the only brilliant tactician. There is a deep, deep ocean of other examples of marketing done right throughout history. This book is your opportunity to improve yourself through them.
Learn the Strategies & Tactics From Psychological Warfare Experts
What's Included
In this book, you'll get:
• 9 more Psychological Warfare stories
• Lessons on how to apply them to marketing & business today
• 21 examples of modern-day companies either succeeding or failing to apply the lessons taught
• A comprehensive summary for later review & study
• What You'll Be Able To Do
After Reading This Book You'll Become Someone Who:
• Thinks differently about marketing,
• Better analyzes the war that is business,
• Better articulates your goals and tactics through captivating stories,
• Impresses others with your deep understanding of marketing and business,
• Feels confident knowing others had walked this path before and came out of it victorious, and
• Actually enjoys learning tactics and strategies through fascinating stories of the battlefield.
Whom You'll Learn From
In this book, you will learn tactics of influence & persuasion from
?Abraham Lincoln
? Drill Sergeants
?Genghis Khan
?Lord Kitchener
?and 5 more lesser-know tactical geniuses of their time.
There is a VAST OCEAN of brilliant tacticians throughout history. These masters of strategy learned from their battles how to win the hearts and minds of their troops, their enemies, and the people back home. This book is here to teach you those things.
Topics Covered In Each Chapter
The lessons you'll learn in this book include:
• Win as the little guy
• Help struggling employees
• Enter new marketing mediums effectively
• Pull the veil behind competitor's BS claims
• Become an icon that sells
• Be first to the battlefield & gain the advantage
• Make sure you are analyzing your market correctly
• Connect with your employees on a deeper level
• Avoid the disease of victory
Who Is This Book For?
This book has been written specifically for marketing experts, entrepreneurs, and C-suite level businesspeople; anyone that enjoys the psychology of war will appreciate it. If you'd like to learn applicable marketing strategies and have the stories to impress those around you, this book is for you.
I sincerely hope you enjoy this book as much as I enjoyed writing it. It was a blast.
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