What if you could up your odds of getting prospective students to "swipe right" when considering your community college?

Why Your Community College Marketing is Failing: Lessons From Online Dating offers a fresh perspective on how community colleges can captivate and connect with prospective students in the digital era.

National higher education leader, author and CEO of GradComm, CHERYL BROOM, delves into the transformative strategies that educational institutions should harness to navigate the competitive landscape of community college admissions.

This book highlights the crucial role of digital spaces in today's marketing strategies, emphasizing that most prospective students' first point of contact is through online research and engagement. But the secret to success isn't just about ad buying -- Broom dives into the importance of storytelling, building strong collaborative teams, and empowering school leadership to offer support in the right way.

Ideal for community college marketers and administrators, this book serves as a tactical guide to understanding and implementing marketing plans that appeal to the modern student.

By examining the similarities between forming personal relationships online and attracting students to educational opportunities, Why Your Community College Marketing is Failing provides readers with actionable strategies to authentically win over students and get them to say "I do."

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• Business & MoneyMarketing & SalesMarketing

• Text-to-Speech: Disabled
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• Print Length: 55 Pages
• File Size: 576 KB