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Business & Money
The New York Times-bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction. Why is Jägermeister the most popular brand nobody likes? Why do... See More
Business & Money
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior -- fascination -- and how businesses, products, and ideas can become... See More
Business & Money
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the... See More