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Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program.

This volume (which follows on a previous collection, Adaptive Thinking, also published by OUP) collects his most recent articles, looking at how people use "fast and frugal heuristics" to calculate probability and risk and make decisions. It includes a newly writen, substantial introduction, and the articles have been revised and updated where appropriate. This volume should appeal, like the earlier volumes, to a broad mixture of cognitive psychologists, philosophers, economists, and others who study decision making.

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  • We started tracking this book on December 28, 2013.
  • This book was $13.49 when we started tracking it.
  • The price of this book has changed 57 times in the past 3,968 days.
  • The current price of this book is $29.99 last checked 13 hours ago.
  • This lowest price this book has been offered at in the past year is $22.36.
  • The lowest price to date was $13.03 last reached on November 28, 2018.
  • This book has been $13.03 one time since we started tracking it.
  • The highest price to date was $39.99 last reached on October 18, 2024.
  • This book has been $39.99 2 times since we started tracking it.

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  • File Size: 6,168 KB

We last verified the price of this book about 13 hours ago. At that time, the price was $29.99. This price is subject to change. The price displayed on the Amazon.com website at the time of purchase is the price you will pay for this book. Please confirm the price before making any purchases.