FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:


• Understand content strategy and its business value

• Discover the processes and people behind a successful content strategy

• Make smarter, achievable decisions about what content to create and how

• Find out how to build a business case for content strategy


With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

• We started tracking this book on March 9, 2013.
• This book was $10.80 when we started tracking it.
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• The lowest price to date was $10.80 last reached on March 9, 2013.
• This book has been $10.80 one time since we started tracking it.
• The highest price to date was $31.81 last reached on January 27, 2025.
• This book has been $31.81 2 times since we started tracking it.

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